Oh No! Facebook fan page rating plummets to One Star! (But number of fans more than doubles!)

Early in November, while on Facebook, I noticed that my Peak Performance Philanthropy fan page had attained a 5-star rating and a very high post quality score.

I proposed an experiment and promised to report back. The results are in.

The 5-stars rating has dropped to a measly 1-star. Why? Lack of interaction on the part of the fans. I guess the subsequent posts haven't been very engaging. Thus, the rolling 7-day average caused four of the stars to disappear.

What apparently created the "high post quality" score was a flurry of interactions in response to postings on Sesame Street and the election results in Maine. Over several days, there was an abundance of comments, likes, and wall postings. Together, they drove the quality score up to 112. Today, it's zero! On the chart at left, you can see several days' worth of interactions that elevated the post quality score ... preceded and followed by a flat-line. Not that I take this personally, but would it hurt you to click on like? Or jot a comment? Or even scrawl something on the wall?

What's really revealing is how few people need to do something to move the score. Less than eight people total "interacted" over a three day period to create the sky-high 112 quality score. Imagine if LOTS of people "interacted"?

Some of you did what I asked, and invited some of your friends to join the fan page. You can see the spike in total fan count that occurred just after the November 5 posting (in the red oval). That growth curve has continued at a slightly accelerated rate, so that, as of today, there are 64 fans of the page ... more than double what there were just 25 days ago!

So, not only was there an immediate bump in fan count ... but the "natural" growth was steeper after the experiment than before, perhaps attributable to the viral nature of social media. (Also, the fans are now from all over the world, including Canada, New Zealand, Vietnam, Thailand, and the Philippines. Before the experiment, you were all from the United States. Now, we have a multi-national audience!)

At this rate, there will be 100 fans by New Year's Day!

What's also interesting is to compare the makeup of the fan base, before the experiment (top chart as of 11/4) and after (bottom chart as of today). Or maybe it's not all that interesting, because the percentages didn't change all that much. Still slightly more male (53%) than female (45%).

Age-wise: not a striking change here either, but there's been a swing toward older fans.

Age 25-44:
Before, was 52%, now only 41%.

Age 45+:
Before, was 44%; now 56%.

So, what does this all mean? Beats me. What do you think?

And, if you're so inclined, I also invite you to visit the Peak Performance Philanthropy fan page (click here). Click on Suggest to Friends, carefully select some friends who might be interested in how people experience the joy of giving to their favorite causes (plus a smattering of other stuff with dubious relevance). In other words, invite some of your friends to become fans of this page.

My take-aways:

• I need to post more frequently.
• The posts need to be more relevant to your interests.

Let's see where this takes us.

Celebrate the National Day of Listening on November 27, 2009

On Friday (that is, the day after Thanksgiving), each of us is encouraged to spend an hour recording interviews with loved ones, and preserve them for generations to come.

It's called the National Day of Listening -- friends and family are likely to be together and able to spend an hour honoring one another by listening. What a great idea to take time to tell people that their lives matter and that they won’t ever be forgotten. Interview a loved one or a community member whom you would like to honor—your grandfather, your aunt, a neighbor, a mentor, a veteran, or an old friend.

What a great gift to the future -- passing on a loved one's story to those who are too young (or not yet born!) to ask for themselves.

There's a complete do-it-yourself guide that details how to choose who to interview, prepare for the interview by creating a list of questions, and then record and save the interview. Here are just a few examples of questions:

• What was the happiest moment of your life?


• What are you most proud of?


• What are the most important lessons you've learned in life?


• What is your earliest memory?


• How would you like to be remembered?

There are dozens of great questions like these on the site. Some are especially designed by relationship (grandparents, parents, spouse/partner, siblings, friends, older community members); others cover various life stages and personal topics (growing up, working, religion, love and relationships, school, marriage, raising children, serious illness, family heritage, war).

Here's a video that describes the process:



The National Day of Listening is a project of StoryCorps and its partners: NPR, the American Library Association, the Corporation for Public Broadcasting, and the Corporation for National and Community Service/Americorps.

Great Stewardship from DonorsChoose

I just got an "impact report" today from a school teacher in Oakland.

Back in April, I went to DonorsChoose.org, an online charity that makes it easy for anyone to help students in need. Here's how it works:

1. Public school teachers from every corner of America post classroom project requests. The requests range from pencils for a poetry writing unit, to violins for a school recital, to microscope slides for a biology class.

2. You go to their site and browse project requests. The project is described by the teacher, but also shows detailed cost breakdown of exactly how the money will be spent. (I chose to help a reading intervention teacher in Oakland, California, who wanted to help fourth and fifth grade students get up to grade level at their Title I school. By reading parts of the books aloud, she found, the students are eager to actually read the books for themselves. Her students needed eight books in U.S. history content:

• Longest Journey: The Story of the Donner Party
• Cowboy Marc
• Gold Fever!: Tales from the California Gold Rush
• The Dirty Thirties
• From Slave to Cowboy: The Nat Love Story
• Birmingham 1963
• Cherokee Rose: The Trail of Tears
• The Story of Jamestown

The cost of this proposal was $161, which included a very reasonable fulfillment fee to DonorsChoose.)

3. Find the project that makes your eye twinkle and evokes a good feeling in your heart; give any amount. You can browse and search by city/state, grade level, subject area, teacher type, cost and/or by keyword. You can screen for projects that are close to their goal, located in an economically challenged area, have matching gift offers and by resource type such as books vs. technology vs. supplies vs. field trips or guest speakers.

(I gave an very modest sum, as I was out of work at the time. Within a day, I received a personalized thank you email from the teacher -- not an auto-generated thank you but one that referenced the remarks that accompanied my gift. Impressive!)

4. Once a project reaches its funding goal, DonorsChoose orders and delivers the materials to the school. (In my case, the teacher posted the project on February 28. It took seven donors, acting together, to reach the goal within a few weeks.)

5. Then, you get photos of your project taking place, a thank-you letter from the teacher, and a cost report showing how each dollar was spent.

If you give over $100, you'll also receive hand-written thank-you letters from the students -- a nice touch, for sure. But what's even better from my point of view is that you can give as little as $1 and get the same level of choice, transparency, and feedback that is traditionally reserved for someone who gives far more. They call it citizen philanthropy.

(Quite frankly, I'd forgotten that I'd even made that small gift back in April. But today, when I received the progress report, I was re-engaged all over again. I read the post-project thank you from the teacher. I saw the pictures of fourth and fifth grade kids reading the books I helped to buy. I reviewed the Live Update sequential stream of interactions, including notes from other donors sharing why they chose this project, with the teacher's personal thank you sent to each person contemporaneously. I felt a little sense of community around these like-minded people, strangers to each other who chipped in to make a little difference.)

Did the feedback make me feel good? Yes. Did the thank you reinforce that I'd made a good decision in making the gift? Absolutely. Was I prompted to go looking for another project to support? Of course I did.

The DonorsChoose business model is an exceptionally well-designed example of how technology can be used by a charity to actually personalize the giving process. I gave a modest gift. But I know more about the recipient, have had more interaction with her, and received a report to reinforce my choice ... far higher quality and quantity interaction than I've gotten from faceless organizations to whom I've made far larger gifts without so much as a thank you. Kudos to them.

By the way, if you're a teacher who has a project that needs to be funded, you can go here.

When you are laid off or involuntarily separated

One year ago today, I took the shuttle from a White Plains, NY hotel to the headquarters office of the health charity where I worked -- day one of a four-day road trip, away from my Emeryville, California office. I walked into my boss' office at 8:30 a.m. to discuss an upcoming planning retreat.

By 8:45 a.m., I was no longer employed. I was unceremoniously escorted to my remote office. I turned over the laptop, cellphone, keys, credit card, and ID badge. I was closely watched as I packed a few personal possessions in a box. My briefcase was searched. And then I was escorted out of the building, returned to the hotel to checkout and pick up my luggage, and then was driven to the airport and put on a plane back home.

In retrospect, I could have (should have) seen it coming. But it came as a complete and utter shock. One moment, employed. The next, unemployed. I had been continuously employed for 28 years. And in the blink of an eye, I had no idea how I would earn a livelihood. Worse, I was totally unprepared for a transition.

Here's some advice to everyone who is employed about how to be prepared for the (unlikely?) event of an involuntary separation. Think of it like an earthquake preparedness kit ... you hope you never need to use it, but it gives you peace of mind when you've done these things:

• Keep your resume updated. (I hadn't touched mine since 2001, and it wasn't easy to reconstruct, especially since I could no longer refer to source documents.)


• Keep copies (safely, at home) of the following:

1. Your job description


2. Your performance evaluations (These usually contain valuable, high-level data about what you did. And, if you work for a firm that refuses to give references aside from confirming employment dates, these might be the only evidence you can show to someone that you were well thought of at the company before you were cut loose.)


3. A printed directory of your Outlook contacts. (How will you be able to reach out to your network of family, friends, professional and social connections if your only copy of their names, addresses, emails, and phone numbers are snatched from you moments after being told you no longer work there? Better yet, occassionally export your address book and import it elsewhere (a gmail or ymail account maintained solely for "just in case). And don't think that a service like LinkedIn serves this purpose. It doesn't. Without my Outlook and cellphone, I couldn't contact my housekeeper, my best friend from high school, the gardener, or even my mother-in-law!


4. At least a few work samples


5. Summary reports containing dashboard-level key metrics


6. User names and passwords for online accounts, plus URL's for blogs and online newsletters you subscribe to.

• I'm not saying you should stash away sensitive or confidential materials that rightfully belong to the company you might leave one day. For example, in the context of a charity, I'm not suggesting you keep detailed donor or accounting records. But when the day comes that you are escorted out involuntarily, you won't be given any opportunity to take anything with you. I'd been there for seven years. Suddenly, I couldn't produce a shred of documentation showing what I'd done. How much money was I responsible for raising? What results did I produce? Were 2007 results an improvement over 2006? And was 2008 better than 2007? Can I demonstrate my ability to create products (training outlines, example handouts) or establish business processes (software documentation, manuals, or standard procedures)? Can I prove to someone that I possess writing skills (a brochure, a grant proposal, a fund-raising letter)?


• Finally, set some money aside for living expenses. Otherwise, you risk tumultuous consequences (perhaps selling your home, dramatically cutting back on lifestyle, raiding funds intended for retirement). Yeah. I know -- you're not really going to do that.

That's my advice to be prepared. It's what I suggest you do while you still have a job. It's practical.

None of this takes into account the emotional aftermath of being let go ... the anger, the dread, the tears, the blame and self-blame, the shaken confidence, the fear. I have no real advice on how to deal with that, other than to say, give yourself exactly one day to lay in bed with the covers pulled over your head. Feel as sorry for yourself as you want for 24 hours. Then, get up, dust yourself off, realize that the past is past - you used to work there, now you don't. Time now to look forward and move on. Start reaching out. Start working your network. Start looking for the next-right-thing.

Now, one year later, I recognize that leaving that job was a very good thing for me. I had to confront the realities of the compromises I'd been making, settling for a different set of circumstances than I'd bargained for. Believing it was better to persevere rather than give up, I probably stayed in the position too long. When I touch base with "the survivors," I realize (recall?) that it is not a happy place to work. The separation forced me to think through what I really aspired to, and how the rest of my career would go. I've created a new practice under the brand Peak Performance Philanthropy, and provide coaching, consultation and training to organizations, helping them to understand how to help people experience the joy of giving to their cause. Life is good. But the transition would have been ever-so-much easier if I'd known then what I know now. Keep a back-up of important high-level stuff -- just to be on the safe side.

5 Star rating of Post Quality on Facebook ... Cool!

I've got the greatest fans on Facebook! Checked in today to the Peak Performance Philanthropy fan page and saw this 5 Star rating of my post quality.

When one's fans choose to interact with posted material by commenting, liking, or writing on your Wall, it has the effect of spreading the content virally throughout Facebook (because their comments, likes, and wall scrawls show up in their News Feed that their friends see).

Apparently, "Post Quality" is determined by the percentage of fans that engage when content is posted to a fan page. It is calculated on a rolling seven-day basis.

The number of stars depends on how your Post Quality compares to similar Pages (that is, Pages that have a similar number of fans). I don't know how many stars one can get, but five seems like a great number, and I'm thrilled with that. And I'm not sure what 112 points means, but I know a lot of people with IQs that are lower, so I'm not complaining about that either.

On the scarier side, there's the question of how much Facebook knows about you. Yeah, the era of privacy is probably long gone. But here's just a snippet of the info Facebook can feed back to me about my fans. In the aggregate, I guess it's harmless enough. But, of course, Facebook has the actual details.

So, I love you men (56%) and women (44%); youngish (24% 18-34 years) and less-youngish (44% 45+) ... fans all!

Let's play a game. Invite some of your friends to join the page to see how the numbers shift. Just click on Suggest to Friends in the upper left corner of the fanpage. Will my Star rating plummet or soar? Will I attract more men or women? Will the age makeup skew; if so, which way? I'll report back in about a week's time.

Playing with social media to see how it works is fun. (Also a sign that I don't have enough to do!)

Click here to go to my fanpage and suggest to your friends that they join. Thanks!