Guess it had to happen, and it did, last week. Hitwise figures show Facebook's national domination as the most popular U.S. web destination. For the week ending March 13, Facebook grabbed 7.07 percent of all U.S. web traffic, barely beating Google's at 7.03 percent.
See the graph above; clearly Facebook has been steadily rising in traffic since last year. Traffic to Facebook increased 185 percent compared to the same week last year, whereas visits to Google increased only 9 percent.
Compared to the rise of social games on Facebook (like Farmville and Mafia Wars), there was little happening at Google to encourage traffic growth.
However, when measured by reach .... the percent of the U.S. population that visit ... Facebook still has a way to go. Comscore, another analytics firm, ranks Google as the top site by reach, with 81 percent of the U.S. population. According to Techcrunch, Facebook's reach ranking still has it behind Google (and Yahoo and Microsoft, for that matter) at 53 percent of the U.S. population.
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