The rise of social media in the last few years has created exponential growth in web usage. Here's a "real time" app that shows just how dynamic and active the social side of the web is. It helps put the growth of social media in context:
Here are some of the key data points that the ‘Media Count’ is based on:
- 20 hours of video uploaded every minute onto YouTube (source YouTube blog Aug 09)
Facebook 600k new members per day, and photos, videos per month, 700mill & 4 mill respectively (source Inside Facebook Feb 09) - Twitter 18 million new users per year & 4 million tweets in April 2009 sent daily (source TechCrunch) ... now 50 million Tweets per day in February 2010 (source: eConsultancy)
- 900,000 blogs posts put up every day (source Technorati State of the Blogosphere 2008)
- YouTube daily, 1 Billion videos watched per day, $1mill bandwidth costs (source Comscore Jul 06; Dec 2009 SMH)
- Second Life 250,000 virtual goods made daily
- Text messages 1,250 per second (source Linden Lab release Sep 09)
- Money – $5.5 billion on virtual goods (casual & game worlds) even Facebooks gifts make $70 million annually (source Viximo Aug 09)
- Flickr has 73 million visitors a month who upload 700 million photos (source Yahoo Mar 09)
- Mobile social network subscribers – 92.5 million at the end of 2008, by end of 2013 rising to between 641.6-873.1 million or 132 million annually (source Informa PDF)
- SMS – Over 2.3 trillion messages will be sent across major markets worldwide in 2008 (source Everysingleoneofus sms statistics)
It's undeniable: social media are here to stay. Every non-profit, regardless of size, needs to think about their presence in this sphere.
The flash app above was designed by Gary Hayes; here's his Personalizemedia blog.
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