We could joke and call it Philanthropy-Light. Or Giving-Digest. But our nation's top-selling newspaper has launched its newest online community, and its theme is charity, good causes, giving, and giving back.No small audience: the print and online editions of USA TODAY reach more than 5 million a day. Here's how they're positioning the online community:
Kindness is your daily source of inspiration and guide to making a difference in fresh and exciting ways, no matter where you are. Each day, this site will unearth unique stories of giving with exclusive interviews, fresh takes on news stories, plenty of tips, and links to interesting resources. But we're also building a community, and we look forward to hearing from you.
The community can be found here. You can see a lot there, but of course, you have to register and all that to participate in commenting, connecting, blogging, posting in (or creating) forums ... the usual social networking stuff. But it's all under the USA TODAY brand. No doubt there will be an on-going promotion of it. Who knows? Maybe it will become a generalized philanthropy portal for those who are interested, attracting donors and organizations alike.
(USA TODAY also published its third annual philanthropy section in the newspaper, entitled "Sharing in the USA.")
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