I've refrained from doing a lot of posting on social media. For one, even though I'm a long time user of LinkedIn, Facebook, Twitter, YouTube, et.al., other people know more than I, especially about the nuts and bolts. For another, I don't want to do "me too" postings, joining the landslide of commentators and advice givers, immitating and repeating essentially the same old stuff.But THIS is news. In fact, if you haven't already put up whatever video your organization has on YouTube, then now is the time to explore that. The last possible "excuse" is gone!
Michael Hoffman of See3 Communications explains the new, special YouTube Annotations functionality available only to organizations that are part of YouTube's Nonprofit Program. With this new functionality, you can create "buttons" inside the video player that allow your viewers to connect to an external page---your website, your donation page, a petition, a call to action, anything!
Annotation has been around for awhile, but they always had to link to another YouTube video. This is the FIRST TIME that YouTube has allowed traffic to be directed away from its site. Watch ...
Cool, right? Well, there's maybe ONE excuse remaining:
"I don't know where to start."
Then check out Gear Up for Giving, a series of tutorials, to help nonprofits and their supporters understand how to use key tools and techniques to create awareness, catalyze civic action and cultivate new supporters and donors for their causes. Watch this introductory video to learn more about social media. Then, go to Case Foundation for further information.
Kudos to YouTube and Case Foundation.
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